SUMMARY OF CONTENTS
Table of Contents
Introduction
Chapter 1. A Brief Historical Perspective
Chapter 2. The Psychology of Persuasion
Chapter 3. Storytelling and Persuasion
Chapter 4. Storytelling and the Law
Chapter 5. Make Your Argument Clear and Credible
Chapter 6. Write a Well-Organized Argument
Chapter 7. Adopt a Persuasive Writing Style
Chapter 8. Write Compelling Introductions
Chapter 9. State Your Facts Persuasively
Chapter 10. Use Authority Persuasively
Chapter 11. Make Equity and Policy Arguments
Chapter 12. Use Graphs, Diagrams, and Photographs
Chapter 13. Writing for Nonlegal Audiences
Chapter 14. Writing for Legal Audiences
Chapter 15. Five Pitfalls in Persuasive Writing
Chapter 16. Advocacy and Ethics
Appendices
A. Magic Words: Writing with Flair
B. Review Exercise