Publication Date: 2/1/2021
Copyright Year: 2021
Pages: 112
ISBNs:
Connected eBook + Print Book: 9781543835175
Connected eBook: 9798886140057
Summary of Contents
Part I. The Role of Productization in a Changing Legal Industry
Chapter 1. Productizing Services: A New Opportunity for a New Time
Chapter 2. Unbundling Legal Work
Chapter 3. Patterns of Productization
Part II. A Process for Productizing Legal Work
Chapter 4. Begin by Assessing Your Resources and Goals
Chapter 5. Identify Problems, then Work Backwards
Chapter 6. Survey the Competitive Environment
Chapter 7. Create and Test an Elevator Pitch
Chapter 8. Create a Prototype
Chapter 9. Seek End-User Feedback (and Iterate Based on It)
Chapter 10. Build a Business Case
Chapter 11. Professional Responsibility and Other Special Concerns for Legal Product-Makers
Chapter 12. Create a Marketing Plan for Launch
Chapter 13. Launch…And Beyond!
Epilogue
Index