Aspen Publishing

Productizing Legal Work: Providing Legal Expertise at Scale

Gabriel H. Teninbaum


  • ISBN: 9781543835175

New print textbook includes access to the eBook, outline tool, and other resources at via lifetime access code inside the print book. Plus, access the eBook immediately with the temporary access code available after checkout while you await the full access code in your shipment.

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  • Description

    Buy a new version of this textbook and receive access to the Connected eBook on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Learn more about Connected eBooks.

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  • Additional Product Details

    Publication Date: 2/1/2021
    Copyright Year: 2021
    Pages: 112
    Connected eBook + Print Book: 9781543835175
    Connected eBook: 9798886140057

    Summary of Contents

    Part I.  The Role of Productization in a Changing Legal Industry
    Chapter 1.  Productizing Services: A New Opportunity for a New Time
    Chapter 2. Unbundling Legal Work
    Chapter 3. Patterns of Productization

    Part II. A Process for Productizing Legal Work
    Chapter 4. Begin by Assessing Your Resources and Goals
    Chapter 5. Identify Problems, then Work Backwards
    Chapter 6. Survey the Competitive Environment
    Chapter 7. Create and Test an Elevator Pitch
    Chapter 8. Create a Prototype
    Chapter 9. Seek End-User Feedback (and Iterate Based on It)
    Chapter 10. Build a Business Case
    Chapter 11. Professional Responsibility and Other Special Concerns for Legal Product-Makers
    Chapter 12. Create a Marketing Plan for Launch
    Chapter 13. Launch…And Beyond!



  • Author Information

    Gabriel Teninbaum

    Gabe Teninbaum is the Assistant Dean for Innovation, Strategic Initiatives and Distance Education, as well as a Professor of Legal Writing, at Suffolk University Law School. Among other responsibilities, he leads the #1 ranked legal tech program in the nation, as ranked on multiple occasions by National Jurist Magazine and preLaw Magazine. In addition to his work at Suffolk Law, Teninbaum has held appointments as a Faculty Associate at the Berkman-Klein Center for Internet & Society at Harvard University, and as a Visiting Professor at the MIT Media Lab. He has also served as a Visiting Fellow at the Yale Law School Information Society Project since 2017. Teninbaum has been named to the FastCase 50, the ABA Journal Web 100, and was elected a Fellow of the College of Law Practice Management. He is the founder of the award-winning software company for legal education, He has been called "perhaps the most tech-savvy law professor in the nation" by the ABA Journal.